Streamlines order fulfillment, automates stock tracking, and ensures efficient delivery management, helping businesses optimize logistics and improve customer satisfaction. Platforms like Instagram and TikTok, for example, are likely to be more effective if your target audience is younger because of their visual appeal and Gen Z popularity. On the other hand, Facebook may be a better choice if your audience is older, as older demographics continue to use it frequently. By revealing their experiment of shifting to long-form, asynchronous communication and discussing both the positive outcomes and difficulties, Buffer showcases their transparent approach. This invites their audience to engage, relate, and learn from their journey, building trust and fostering a sense of community around their brand. This strategy involves being radically open about your brand’s journey, wins and failures alike, in front of the audience with the aim of inspiring and engaging with like-minded people.

For more essential tips, check out our dedicated guide on Instagram marketing. There are 5 billion people online, and 4.7 billion use social media. SMM Thai That means almost two-thirds of people on Earth have an internet connection, and more than half have a presence on a social media platform.

Once you establish your goals, set metrics for each channel you plan to use. Several examples of metrics you might consider include reach, impressions, audience growth rate and video completion rate. Consistency is key to implementing effective social media marketing strategies. Regularly engaging with your audience, creating valuable content, and analyzing results are crucial for success. By maximizing social media’s potential for business, you can reach a wider audience and build brand awareness. Social media marketing is a powerful tool for businesses to connect with their target audience and achieve their marketing goals.

Measuring The Performance Of Social Media Marketing

The study also used nine in-depth interviews with B2B senior managers and social media specialists about adoption of social media by B2B. It was found that perceived pressure from stakeholders influences B2B organisations’ adoption intention of social media. Keeping up with the latest social media marketing statistics helps you refine your strategy and set smarter goals. The concept of buying something you saw on social media is not new.

With over half of the world’s population using social media, marketers and businesses can’t afford to exclude it from their marketing strategies. This not only enhances your social media strategy by allowing you to plan, schedule, and publish all from one place but also offers a visual representation of your content strategy. For instance, if you’re looking to boost sales by 20% this year, consider leveraging social selling on platforms like Facebook, tailoring your campaigns to specific channels and timeframes. The platform’s features, like shoppable posts, allow businesses to seamlessly integrate commerce, making the shopping experience more interactive.

With the ability to reach millions of potential customers, it offers a cost-effective and efficient way to promote products and services. You’ve put lots of hard work into crafting informative or entertaining content for your potential customers and existing audience — use the magic of social media to actually get it in front of people. To measure the impact of your promotions, leverage Facebook analytics tools to track engagement and refine your strategy. While you prepare your strategy, consider the relevant social media platforms you’ll be posting on. Make sure your posts appeal to your target audience and align with your goals. Your target audience will help you figure out everything, right from the social media platforms you need to be on to every ounce of content you’ll ever create.

You’ll need to select several platforms to achieve adequate market saturation, but you don’t need to feel obligated to adopt every channel out there. There’s going to be a bit of a learning curve, but your SMM can still make a positive impact on revenue and overall business growth. The Pew Research Center news usage research is a useful recent source showing US social media statistics and trends. Mobile app usage gives another benchmark for the most popular social networks. Considering average time per user, YouTube and TikTok are most popular overall.

Strikingly provides a comprehensive platform that can help you streamline your social media efforts and maximize your results. By following the steps outlined in this guide, you can effectively leverage social media to elevate your brand and drive growth. Social media marketing refers to using social media platforms to connect with your audience, build your brand, increase sales, and drive website traffic. It involves publishing great content on your social media profiles, listening to and engaging with your followers, analyzing results, and running social media advertisements. Social media plays an important part in the company’s decision-making process. Using information collected from social media can help companies to have a set of reliable attributes that comprise social, economic and environmental aspects in their decision-making process (Tseng 2017).

Sprout allows us to pull just that much information that’s customizable for those key stakeholders. Stand-out social media teams will approach cross-department collaboration with enthusiasm and intention. Across ages and genders, honest and unbiased content stops audiences mid-scroll, while aspirational content is least likely to catch their attention.

So, when you’re just starting out, getting 10 or 100 new followers in a month can give you a high growth rate. Hootsuite’s versatile social media management and listening tool can help with that. This is another metric that you can track so you can make sure your comment section is growing over time. As your audience grows and becomes more invested in your brand, your comment count should grow, too.

Beyond that, you can host giveaways for people who share their thoughts with your team. Promoting and sharing your products on social media is a simple way to improve lead generation, boost conversions, and increase sales. Here are some examples I found on how to use social media to generate more leads.

They become loyal brand advocates who make repeat purchases and spread the word about your brand through their own social media channels. According to a recent PwC study, 90% of business executives think their customers trust their company. Still, 93% of executives understand that trust improves their bottom line. So, building and maintaining this trust, however elusive, remains a top priority. In 2021, the campaign saw a 461% increase in Tweets about Spotify Wrapped, with nearly 60 million Wrapped graphics shared across social media.

Starting with Instagram, the brand posts a lot of Reels, which is apt for the platform. Photo posts make up most of the content posted on Instagram, while videos and carousel posts are gaining popularity. Brands that want to get insights from their customers and also run Q&A sessions, conduct polls, and put up question stickers in their Stories. Check out our guide on social media marketing tools to find the right solution for KPI measurement and analysis. Simply put, they should be Specific, Measurable, Achievable, Relevant, and Time-bound. For example, ”increase engagement rate by 50% on all platforms” isn’t exactly a SMART goal since it doesn’t specify a timeframe or the current engagement rate.

Building a strong social media presence takes time, but in a competitive digital landscape, brands often need an extra push to gain visibility and credibility. By strategically enhancing engagement across platforms, businesses can increase brand awareness, attract organic growth, and drive more meaningful interactions. Social media can have a powerful impact and deliver an impressive ROI (with the right social media plan). Some businesses use social media to increase brand awareness, while others use it to drive website traffic and sales. Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers. According to Statista, over 5 billion people were on social media in 2024.

From product tutorials to webinars, brands can utilize YouTube to provide value, establish authority, and build trust. Its algorithm promotes content discoverability, ensuring that quality content reaches a broader audience. For businesses, YouTube ads offer another avenue to increase visibility and drive conversions.

Focus On A Few Key Platforms

It’s easy to get stuck in the same old, especially when you’re intimately familiar with your industry and customers. The set goals and steps of social media marketing don’t just encourage optimization, they force it. The following is an example of a social media marketing post by SocialPilot on Twitter, wherein informative content regarding a new capability is shared with the audience, who is egged on to try it. The rest of the process can then be managed and automated with a social media management tool.

TV ads, billboards, radio ads, flyers, magazine spots, and more offered brands a way to serve up content that (hopefully) got customers thinking about buying their products. Instagram is ideal for visually-led brands targeting younger audiences. Reels, Stories, and influencer content make it a great tool for building brand awareness and social proof. Instagram is owned by Meta (Facebook’s parent company) and allows you to manage both Instagram, WhatsApp, and Facebook all within its Meta Business Suite. To stand out, you need strong content backed by a clear, data-led strategy.

Step 7: Build A High-impact Content Calendar

Creating and posting content on a whim isn’t going to move you consistently toward your goals. If you’ve done all of this groundwork on audience and competitor research, you need to have a content strategy to execute on that information. While there may be billions of people within your reach on social media, not every one of them is going to be your buyer. Build out customer personas, consider demographics, and look at some of their buying patterns to better understand how they want to be talked to on social media.

Here are seven key pieces of work that go into a social media marketing strategy. SMM is simply the practice of using social media platforms to promote a brand, product, or service. Paid advertising campaigns on social media platforms allow your business to target specific demographics and interests, maximizing the reach and impact of your primary message. You can use this information to form buyer personas, which help you understand who you’re targeting on social media. When you compile this information, you can determine which social media platforms are best for your business. You can focus on platforms where your target audience is likely to spend their time.

On the other hand, overwhelming your audience with too many posts can lead to fatigue and even result in unfollows. To strike the right balance, create a posting schedule that works for your audience and sticks to it. Social media marketing can be a goldmine for your business, but it’s not without its pitfalls. Avoiding common mistakes can save you time, money, and frustration while helping you build stronger relationships with your audience.